We’re a small, independent brand based in Reykjavík, Iceland. As a husband-and-wife team, we work together on all aspects of our company, taking a practical attitude towards design and passionately sharing our ideas. Alrún’s reputation for edgy Nordic design is founded on our range of original bindrune jewelry.

Our bindrune symbols continue a Nordic bindrune-making tradition more than a thousand years old. Bindrunes were used to cast magic spells, conceal secrets, and to create powerful personal amulets. They were also common in other aspects of everyday life and were a clever method of relaying messages. The ancient Norse believed that a bindrune could intensify the meaning of a personal message and invoke its power in their lives.

We are always looking for new ways to share the story behind our symbols, and personal connections are important to us. Our designs are expressive, and we want them to have a special place in your heart and in your home. We welcome you to discover connections to the past and share in the beauty of new Nordic tradition.

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